When I got into the promotional product business several years ago the standard lead time on an order was 3-4 weeks and a rush order meant you might be able to have something in a week. My how the times have changed. It seems at least once a week now I get a call from a client who needs something within a day or two.
Obviously many things have helped to create these situations. The biggest cause is companies trying to make do with less employees. When you wear multiple hats it's very easy for something to slip through the cracks. Everyone is so busy and let's face it buying the giveaways for the upcoming tradeshow can often get put on the back burner.
That's why today I thought I'd focus on a few of my suppliers who offer one day or even same day production and shipping services along with a few hints to avoid any major trauma along the way.
Tips for Rush Orders
1. Make sure your art is perfect. Adobe Illustrator vector art is the first choice for how to have your artwork prepared for suppliers. Since usually with fast rush orders you have to waive seeing a proof. You want to make sure it absolutely correct on the first try.
2. Avoid small taglines and intricate designs. If you are going to have to waive a proof make sure to avoid small detail and wordy taglines that may not show up well on the finished product.
3. Think about the shipping charges. Some suppliers like Leeds will ship 3 day air at ground rates for us while others will require you to pay expedited shipping charges if you need something overnighted in. Always get a freight quote to see what shipping will cost you. The more it weighs the more you pay. I will never forget the first time I had to overnight in coffee mugs from the east coast to the west coast. I think the product cost was about $1000 and the freight was $3000. Nobody likes that kind of sticker shock.
4. Make sure it's a reputable supplier. I can't tell you the number of times someone has come to me because they needed a rush order and another company told them they could do it then couldn't. You want someone who will check to make sure there is adequate stock and that the job really can be down when you need it. A truckload of widgets does you know good the day after the event.
5. Finally be aware of any rush charges. Each supplier is different. Some have a price for regular production and a different price for 3 day, 1 day or same day service. Other companies charge a percentage of the total price. Yet others have a flat rush charge that gets added on.
Here are a few of my favorite suppliers who offer expedited service:
Leeds -one day Sure Ship Program no rush charges
Prime Line -24 hour free rush service
Sweda -24 hour free rush service
Logomark -one day Advantage 24 free rush service
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