It's all About the Packaging

Recently I bought a present for my girlfriend who is currently living in another state.  I was all ready to ship it out in a nice brown box with some packing peanuts.  However, a very wise female friend of mine said "Don't do it that way.  With women it's all about the packaging."  Well after a trip to the Container store where we bought different gift bags, filler and a beautiful box my gift was pronounced worthy to ship.  The result?  The package was received and I was commended for my thoughtful packaging.

How many times do we put thought into selecting just the right promotional product to give to our clients but very little or no thought into how to package it.  Packaging can be as simple as wrapping the gift in nice paper wrap.  There are several options for boxes with stock artwork that can be used to make the box look like a tool box or doctor's bag or pizza box.  Check out several creative packaging ideas from one of my favorite packaging suppliers The Chest:  The Chest Inc.

A few years ago a client wanted to send out a reminder to their sales people about their upcoming President's club trip to Hawaii.  We found a zippered coconut filled it with lip balm, sunscreen and a couple other tropical promotional items then had them shipped to each salesperson. Sometimes it just takes a little creative thinking outside the box.