QR Codes

Okay I admit it.  Since purchasing the Droid X phone I’ve become addicted to apps.   I’m one of those people who hold up my phone to have Starbucks debit the price off my coffee right from the app.  I’ve been using ShopSaavy to scan barcodes and make sure I’m getting the best deals on items I purchase.  I even scan the barcodes on what I eat right into calorie counter to track my food intake.  I’d say barcodes are playing a larger role in my life more than ever.
As interesting as those things are the barcodes I’m most excited about are QR Codes. A QR code is a two dimensional barcode that is designed to have it’s contents decoded at high speed.  Using the camera on your smart phone along with a decoding software (I use Barcode Scanner) to capture a picture of the QR code which then transforms the data held with the QR code to a meaningful action for the mobile phone:
• Connect to a web address
• Download a MP3
• Dial a telephone number
• Prompt your email client with a  sender address
A QR code can hold up to 7089 characters unlike a typical barcode which can hold about 20.  Where can you see QR codes:
• Magazines
• Papers
• Buses
• Signs
• T-shirts
At the recent promotional products show in Las Vegas QR codes were visible everywhere.  People were using their smart phones to capture QR codes printed on booths, catalogs, and promotional products to obtain information, web catalogs, samples and prizes.
In the last month we have printed QR codes on t-shirts for one client who wanted prospects at a tradeshow to scan the codes on their shirts as they walked around for a chance to win prizes but also as a way to capture their contact information.
If you would like more information on QR codes and how they are being used please give me a call or send an email.