A while back I started putting one of my favorite quotes on Facebook each morning based on whatever mood I was feeling or trying to achieve that day. After a few weeks I stopped until many of my friends complained that they really missed their daily dose of inspiration. People love good motivational quotes.
People also love seeing their name in print. If you are looking for a great giveaway for an event or tradeshow try this. Send out a letter or email to your best clients or prospects. Ask them to stop by your booth and give you their favorite quote. As a result they will receive a free gift after the show. Once you have all the quotes compile a book of the motivational quotes along with a few pages dedicated to your company and services. Then present each of your clients or prospects with a copy of the printed hardcover book.
The recipient will love it because they are featured in the book. They will show it to people and every time they look at it they will see your information as well. One more benefit is that they will never throw it away.
We did this for one client for their Global Sales Meeting. Not only did we have quotes from all the sales people but a call to action from the Vice President of Sales. Each sales person received a copy at the meeting.
No comments:
Post a Comment